Build Smarter. Save More.
Every Year.
Ecotherm Clay Hollow Blocks cut your construction costs on Day 1 — and keep reducing your electricity bills for years. Engineered for India's climate, built on sustainable clay.
5-Year Savings Snapshot
Total 5-Year Advantage
₹3,69,939
↑ ₹4.4L+ compounded at 7%
Speed
6× Faster
masonry
Clay Hollow Blocks
Engineered for Real India
Ecotherm by Prayag Clay Products are precision-engineered clay hollow blocks — the first of their kind manufactured in North India. Made from sustainably sourced premium clay, designed for both load-bearing and partition walls.
A wrong choice of building material is carried for the lifetime of a structure. Ecotherm makes sure that choice works harder — thermally, structurally, and economically — from Day 1 to decade 3.
First in North India
Pioneer manufacturer of clay hollow blocks in the region
ISO 9001:2015
Certified precision manufacturing under stringent QC
Thermal Performance
Superior U-values keep your space 5–7°C cooler naturally
Two Series. Every Wall Covered.
Ecotherm comes in Vertical and Horizontal Perforation series — each engineered for specific wall types and structural requirements.
VP SeriesVertical Perforation (VP)
Holes run vertically through the block. Designed for load-bearing walls with extraordinary compressive strength. Interlocking design means faster laying, less mortar, and can even be left as an exposed/facing brick.
HP SeriesHorizontal Perforation (HP)
Holes run horizontally for superior acoustic and thermal insulation. Ideal for non-load-bearing partition walls. Lightweight, fire-resistant, and perfect for interior divisions in residential and commercial projects.
Built for India's Climate & Builders
From block engineering to on-site advantages — here's why Ecotherm is the smarter call in 2026.
Meet VP 230 —
Designed for
Indian Summers.
Engineered with vertical air cavities, it reduces heat transfer while maintaining structural reliability. A wall system that stays cooler, lighter, and more efficient over time.
Air Pockets
5 Rows
Thermal control
Strength
15 N/mm²
Compressive
Water Absorption
<11%
Controlled
Format
300×230×200
mm precision
5 Reasons Builders Are Switching
Still using solid bricks? Here's what you're missing.
60% Lighter
Less structural dead load means safer construction — especially important in seismic zones. Your RCC frame works less, lasts longer.
Ecotherm in Action
Conventional Brick Costs You Twice
Most homeowners don't realise they're overpaying — once at construction, and every single month on their electricity bill.
Excessive Plaster & Mortar
Standard solid brick requires 20mm plaster and full mortar beds — eating into your material budget on every square metre.
Slow Construction
Heavy, irregular bricks slow masonry work, raise labour costs, and extend timelines. Every extra week adds real cost.
Poor Thermal Performance
Solid brick walls trap heat. Every summer your AC works harder — and your bill climbs. That's lakhs lost over 5 years.
Higher Electricity Usage
Without wall insulation, cooling systems run 26% harder — thousands wasted on electricity every single year.
Water Wastage
Traditional bricks absorb more water during construction and curing — driving up usage and project costs unnecessarily.
High Labour Costs
Conventional brick laying is slow and manual. More workers, more days — your labour bill balloons with every extra day.
Frequent Maintenance
Solid brick walls crack under thermal expansion and seismic stress. Maintenance costs compound silently over decades.
Cooling Inefficiency
AC units in poorly insulated buildings cycle far more often, reducing equipment life and increasing power consumption.
Long-term Operating Losses
The true cost of conventional brick isn't just at construction — it's a recurring drain on your electricity bill for decades.
Every one of these problems has a solution — and it's called Ecotherm.
Two Streams of Real Savings
Based on a standard G+2 — 3BHK project in Delhi-NCR, comparing Ecotherm vs conventional solid brick construction.
Upfront Construction Savings
5-Year Electricity Savings
When Day 1 savings are compounded at 7% over 5 years, your total advantage crosses ₹4.4 Lakh — on a single G+2 home.
How Much Will
You Save?
Chat with PCP AI — tell it your project type, location, and size. It'll calculate your personalised Ecotherm savings instantly.
Results are indicative estimates based on market data. Final savings vary by project size, location, and contractor.
₹1.76L
Day 1 Saving
₹1.93L
5-Yr Electricity
49%
Labour Saving
6×
Faster Build
Ecotherm Savings Calculator
Powered by PCP AI
I can calculate exactly how much you'll save with Ecotherm blocks on your construction project.
Tap Calculate My Savings to get started! 🏗️
Powered by PCP AI · Ecotherm Savings Calculator
Watch Ecotherm Go Up
in Minutes
Step-by-step installation — 6× faster than conventional brick laying.
6×
Faster Masonry
62%
Less Mortar
8mm
Plaster Only
49%
Labour Saving
Surface & Bed Prep
Clean the surface. Lay a thin mortar bed — just 10mm is needed, versus 20–25mm for conventional brick.
Block Placement
Ecotherm's interlocking design means blocks self-align. No complex levelling — just drop, align, and move on.
Minimal Mortar Joints
Thin joints save up to 62% on mortar use. Less mixing, less waiting, more building — 6× faster overall.
Finish Ready in 8mm
Ecotherm's true surface needs only 8mm plaster versus 20mm on traditional brick — finish-ready sooner.
Ecotherm vs Conventional Brick
A clear, honest comparison across all the metrics that affect your build cost and long-term comfort.
| Parameter | 🏆 Ecotherm Clay Hollow Block | Conventional Solid Brick |
|---|---|---|
| Plaster Thickness | 8mm only✓ Saves 60% | 20mm standard |
| Mortar Consumption | 40% of standard✓ 60% less | 100% — full beds |
| Masonry Speed | 6× faster laying✓ 49% less labour | Standard baseline |
| Thermal Insulation | Superior — hollow air pockets✓ 26% less AC | Poor — solid mass traps heat |
| Wall Weight | 60% lighter✓ Less RCC | Heavy — full load on structure |
| Facing Brick Option | Yes — skip plaster entirely✓ Extra saving | No — plaster always needed |
| Water Absorption | Less than 11%✓ Durable | Higher — more maintenance |
| Eco Credentials | Natural clay, GRIHA rated, ISO 9001✓ Certified | Higher material waste |
Built for Every Builder
From individual homeowners to large developers — Ecotherm delivers measurable value across every kind of project.
Individual Homebuilders
Building your dream G+1 or G+2 home? Ecotherm saves you on Day 1 and every month on your electricity bill. No compromise on quality.
Architects & Consultants
Specify smarter materials for your clients. Ecotherm meets green building norms, reduces load calculations, and performs better thermally.
Contractors & Builders
6× faster masonry. Less mixing, less waiting. Your team completes walls faster — giving you more projects in the same season.
Developers & PMC Firms
Scale the savings across multiple units. Reduced material costs and faster timelines directly improve your project ROI and client satisfaction.
Trusted by Builders Across India
Ready to Build Smarter?
Our team will get back within 24 hours with a customised recommendation for your project.
Our Factory
Vill. Hariharpur, Off Ring Road Ph-1, Shivpur, Varanasi, UP 221003